AT&T STADIUM
Each louvered panel on the fan board consists of a connected motor and strobe lights. These enable the screens to be integrated into a programmatic run-of-show with complex patterns and unique waves of animation.
Standing digital screens at the entrance to the stadium allow game day visitors to explore the players and more about the architecture of the building itself, such as the vast art collection.
A simple fan app allows for the crowd to become participants in stadium celebrations on a grand scale. At special moments, such as a touchdown, fans can respond directly on the app. If enough people tap and hold the Cowboy’s logo on their smartphone, the main fan board responds with a celebratory experience.
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